I’m Phylicia McCorkle, an aspiring public relations professional. Over the course of my two-year graduate program at Kent State University, I’ve had various opportunities to learn and develop my skills as a student and public relations professional.
As an intern with Sterling Jewelers I had the opportunity to work on several projects related to social media and corporate community outreach. I’m proficient in Radian6 for social media monitoring, and I’ve conducted social media sentiment analysis of Sterling brand competitors. As for corporate community outreach, I was lucky enough to create a table of contents for the Sterling Vice President giving information about the American Heart Association, an organization Sterling supports for corporate community outreach.
With my graduate assistantship, I’ve had experience conducting research, assisting in creating marketing plans for the Kent State University face-to-face public relations masters program, content creation for masterspublicrelations.com, and even in class interaction with undergraduate students.
I completed my graduate thesis research titled Hitting It Out of the Ballpark and Into the Community: A Case Study Analysis of the Akron Aeros Community Relations Program. My research focused on the community relations efforts of minor league baseball team Akron Aeros toward building relationships with the surrounding community. At this time I’m working to format my thesis for submission to academic journals for publication.
Now that I’ve graduated, I’m currently seeking positions within the sports industry (professional, minor, and collegiate level) that focus on my passion for community relations. I believe efforts toward giving back and building relationships with key stakeholders in the surrounding community is important and the driving force behind my interest in community relations.
I enjoy writing about food and wine pairings for my blog YoungProWineGuide, listening to and discovering new music, watching reality television, and spending time with my friends and family.